Spies

Miami is a very funny place. One of our biggest industries here is private investigations, mostly domestic cases.

I had two separate meetings with security and investigation guys this week, and it is incredible to hear how many people are looking to hire private investigators here in South Florida. (Over 80,000 people searched on Google last month alone!)

Speaking of spying, that can be one of the best ways for a business to do well is to spy on their competitors. You always want to be one step ahead of the competition.

Online this is easier then ever with an awesome tool one of my web guys told me about called spyfu.com! You can actually see what keywords your competitors are buying on the search engines. Where are your competitors willing to invest? Where are they not investing where you can capitalize?

Lights Out at the Super Bowl and on your Business! (Seriously)

Congrats to the Ravens on their victory, and congrats to the logistics team for getting the lights back on.

Here's an idea as to not turn the lights off on your company: Don't neglect your Organic results for Pay-Per-Click!

I'm working on the SEO for a company in Doral that does bathroom vanities who really gets it.

Pay-Per-Click is important for driving local, qualified traffic for any small business, and the results are fast. Often, however, they neglect using their budgets for SEO which recieves 94% of clicks. (http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time)

Every company is different, but the key here is to not neglect your organic search results because of the extensive (free) clicks you get from Organic.

Secrets in Marketing

I travel around the city of Miami every day talking to businesses about how they bring in new customers.

I started my career mostly learning from the clients, but now, I create strategic ideas for them to bring in new clients.

I've learned a ton of secrets in marketing since I started about three years ago, and I live in one of the most interesting cities in the country. So, this blog will contain consistent posts about the secrets I learn. (Plus, I'll throw in some of the insane things that I cross just by living in South Florida)