Congrats to the Ravens on their victory, and congrats to the logistics team for getting the lights back on.
Here's an idea as to not turn the lights off on your company: Don't neglect your Organic results for Pay-Per-Click!
I'm working on the SEO for a company in Doral that does bathroom vanities who really gets it.
Pay-Per-Click is important for driving local, qualified traffic for any small business, and the results are fast. Often, however, they neglect using their budgets for SEO which recieves 94% of clicks. (http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time)
Every company is different, but the key here is to not neglect your organic search results because of the extensive (free) clicks you get from Organic.
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